Maine’s Moxie Festival: Know Before You Go This Weekend

If you're “Mad about Moxie,” you won’t want to miss this one-of-a-kind celebration.

Looking for a fun summer road trip idea? Then set your sights on a Moxie-filled adventure in Lisbon, Maine this weekend. For three lively days, July 10th through July 12th, the town comes alive during the 42nd Annual Moxie Festival

Read More: Great State Of Maine Air Show 2026 Takes Flight This Weekend

Part of what makes this event extra special is that Maine is famous for its summer food festivals, drawing visitors from all over for celebrations centered around local flavors and traditions. From lobster to blueberries, and of course Moxie, these festivals capture the spirit of Maine’s vibrant food culture and tight-knit communities.

The Moxie Festival draws fans from across Maine, around the United States, and even from overseas. Visitors gather to celebrate the state’s most iconic beverage while soaking up an atmosphere packed with energy and small-town charm.

Festivalgoers can enjoy a wide range of activities, including delicious food, carnival rides, games, local vendors, live music, fireworks, and a festive parade. Unique traditions like the Moxie chugging contest and whoopie pie eating contest add a quirky twist, while a classic car show and 5K race offer something for everyone. And of course, there’s plenty of Moxie to go around.

Since 1982, the festival has been held annually on the second weekend of July, becoming an iconic summer tradition in Maine

Here is how the weekend schedule breaks down:

Friday

Lisbon High School

3–5 pm

Boot Drive
Ward Hayden & The Outliers

4–6 pm

Free First Taste of Moxie

4–8 pm

Photo Booth
4–9 pm

Jurassic Encounter
Moxie T-shirt Sales

5–8 pm

Touch-A-Truck

5:30 pm

Woodside One-Wheelers Show

6–9 p.m.

Another Tequila Sunrise

At dusk

Fireworks

Also all evening: Food trucks and vendors.

Saturday

Lisbon High School

6 am

Moxie 5K & Kids Fun Run registration

7 am

Moxie Kids Fun Run

7:30 am

30th Annual Moxie 5K

10 am

Moxie Day Parade

Noon

Lisbon Cheer Presentation

12:30 pm

Whoopie Pie Eating Contest

1 pm

Moxie Chugging Contest

3–5 pm

Practical Cats

6–8 pm

Smith Collaboration
Other Saturday Events

2–6 pm – Moxie Cornhole Tournament
4 pm – Lobstah Bake at the Lisbon American Legion

All day:

Food trucks & vendors
Moxie T-shirt sales
Petting zoo
Jurassic Encounter

Sunday

8 am–Noon

Moxie Car Show

Lisbon High School

1:30–6 pm

Food trucks & vendors
Battle of the Bands: Moxie Edition
Jurassic Encounter

1:30–6 pm

Battle of the Bands: Moxie Edition