Florida Georgia Line, Rascal Flatts + More to Outnumber Hunger During ACMs Week
Florida Georgia Line are the face of the 2014 Outnumber Hunger campaign, but the duo is just one of seven Big Machine Label Group artists planning to play the Outnumber Hunger Live! concert on April 4.
FGL’s Tyler Hubbard and Brian Kelley were announced as the primary partners with General Mills’ Outnumber Hunger campaign in March. Look for their faces on more than 90 brands — like Cheerios and Yoplait — and enter product codes at OutNumberHunger.com. General Mills will donate $.55.5 for every code entered before January 31, 2015, with a maximum of $1.2 million.
“Through our experiences with Outnumber Hunger, we have learned the far reach of hunger in America, affecting people from all different backgrounds,” Hubbard says. “This year, we’re proud to take an even bigger role in the fight against hunger and rally the nation to help those in need.”
The April 4 showcase will take place at the LINQ in Las Vegas, two days before the 2014 ACM Awards. Those attending the concert will also have a chance to help Feeding America secure meals through onsite activities. The USDA says 49 million Americans are affected by hunger issues. Since March 2011 Outnumber Hunger has helped Feeding America secure more than 25 million meals for local food banks.
This post has been produced in collaboration with our advertising partner, General Mills.