Breakfast. Bacon. Brunch.
IHOP is changing their name to IHOb. The International House of Pancakes will flip over the P to a b. And since it's 2018, you don't just do it, reveal the info and move on. You tease the public. They aren't going to announce until June 11th what the B is going to stand for, saying only it'll be a non-capitalized b in the new logo.
So what do you think? Going to go to Augusta to go to the nearest IHOb? And so far the favorites 'b's' are breakfast, brunch and bacon.