Maine Woman Makes Surprise Appearance in Super Bowl Ad

One of the most talked-about Mainers in recent years made a surprising appearance in one of the most talked-about ads on Super Bowl Sunday!

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In some years, Super Bowl commercials feel just as important—if not more important—than the game itself. This year was no different!

So, who was the Mainer featured in an ad viewed by tens of millions of people?

Bill Belichick and his 24-year-old girlfriend, Jordon Hudson, appeared in Dunkin’s 2025 Super Bowl commercial. The ad, titled ‘DunKings 2,’ also featured Ben Affleck and Casey Affleck.

Belichick, a six-time championship coach with the Patriots, was crowned an official ‘DunKing’ in the 2025 commercial.

This sequel follows last year’s Dunkin’ ad featuring Boston icons Ben Affleck and Matt Damon, as well as former short-lived Boston icon Jennifer Lopez. This was before Jennifer Lopez and Ben Affleck officially finalized their divorce, with Lopez citing 'irreconcilable differences' as the reason for their split. They separated on April 26, 2024.

Bill Belichick and Jordon Hudson made headlines after appearing together at the NFL Honors on February 6th.

Their significant age gap has sparked plenty of jokes over the last twelve months. Hudson, a Mainer and first runner-up in the 2024 Miss Maine USA pageant, allegedly first met Belichick on a flight from Boston to Florida in 2021, when she was a college cheerleader and he was still coaching the Patriots.

So, there you have it—it was none other than Bill Belichick and his girlfriend, Jordon Hudson, who appeared in the Dunkin’ Super Bowl commercial.

What did you think of the Dunkin’ Super Bowl ad? We’d love to hear from you! Feel free to join the conversation by messaging us on the app.

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