L.L. Bean Goes Dark Again for Mental Health Awareness Month

For the fifth year in a row, the outdoor apparel and footwear company has scrubbed its social media pages for the month of May.

In what has become a yearly tradition around this time, L.L.Bean has once again wiped all of its social media posts, stepping away from online activity for the month.

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May is Mental Health Month, and for the fifth year in a row, L.L.Bean is going ‘Off the Grid’ by pausing its social media to encourage people to get outside, connect, and focus on their wellbeing.

Starting May 1st, its profiles will be cleared, leaving only resources, tips, and tools created with Mental Health America to help people use the outdoors to support their mental health.

The company is introducing two limited-edition Boat and Totes, each packed with items designed to help people unplug and spend more time outdoors.

The bags come in two monogrammed styles, featuring the phrases ‘Off the Grid’ and ‘Analog.’

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And there you have it! Once again, L.L. Bean is ‘off the grid’ and will not post on social media until Mental Health Awareness Month is finished.

What are your thoughts on this? We would love to hear from you! Feel free to join the conversation by messaging us on the app.

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Gallery Credit: Sean McKenna

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The list is dominated by three breweries- Allagash, Bissel Brothers, and Maine Beer Co. The IPA style is clearly the most popular, which is not surprising given recent beer trends.

Research comes from Beer Advocate's Maine page in April 2026.

Gallery Credit: Chris Sedenka