If you're "Mad about Moxie" you don't want to miss this.

Looking for a fun summer road trip idea? Then it's time for a Moxie party in Lisbon, this July.

Three days of wicked cool events happen July 12-July 14, at the 40th Annual Moxie Festival.

Join Moxie lovers from Maine, the U.S. and abroad, as they celebrate Maine's most famous beverage.

You can enjoy great food, rides, games, vendors, live music, fireworks, and of course, Moxie!

Since 1982, The Moxie Festival is held on the second weekend of July in Lisbon, Maine

Moxie is a soda among the first mass-produced soft drinks in the United States. It was created in 1876 by Augustin Thompson, who hailed from Union, Maine.

Moxie is flavored with gentian root extract, which gives it that delightful kick in the shorts that kind-of tastes like a medicinal version of Dr. Pepper. Moxie was designated the official soft drink of Maine on May 10, 2005.

Here are some of the events scheduled for the Moxie Festival:


3 pm Recipe contest registration begins, with the contest at 4 pm

4 pm-9 pm Moxie Festival T-Shirt Sales

4 pm-Food Trucks & Vendors

4 pm-Moxie lobster feast

5 pm Touch-A-Truck

5 pm-9 pm-Live music

Dusk Fireworks


7 am Moxie Kids Fun Run

7:30 am 28th Annual Moxie 5K

10 am Moxie Day Parade, which happens to be the longest parade in the state of Maine!

Dozens of Vendors, Food Trucks, and More!

30’ Climbing Wall from Evo Maine

12:30 Moxie Whoopie Pie Eating Contest

1:30 Moxie Chugging Contest & Chicken Chuckin' Contest

3 pm-9 pm-Live music


8:00am-1pm Moxie Car Show

8 am – 12 pm Moxie Bass Fishing Derby

Food trucks, vendors, midway rides, exhibitions

3 pm-8 pm-Live music

For a complete list of the weekend's events, check out their website.

We found some cool videos of previous festivals!

Here's 13 Maine Food Festivals You Won't Want to Miss in 2024

Love food and festivals? Here are some of the best in Maine you need to attend in 2024.

Gallery Credit: Sean McKenna

More From WQCB Brewer Maine