Guinness World Record Holder to Compete in Moxie Chugging Contest

The contest scheduled for the annual weekend festival celebrating Maine’s favorite soda has some serious competition.

👇 KEEP READING: Here's the Top 20 Maine Craft Beers According to BeerAdvocate 👇

The Moxie Chugging Competition is scheduled for 1 p.m. Saturday, July 11th, at the Lisbon High School Main Stage during this year’s Moxie Festival in Lisbon.

The contest is open to ages 18 and older, with competitors trying to drink the most Moxie in two minutes, while following rules that include no outside help and immediate disqualification for vomiting.

BadlandsChugs, whose real name is Eric Booker, is among the competitors expected at this year’s Moxie Chugging Contest.

Booker is known for competitive drinking challenges, holds Guinness World Records, and has won multiple Nathan’s Famous Lemonade Chug titles.

Holding multiple Guinness World Records for competitive drinking, Booker has posted the fastest times to drink one liter, two liters, and four liters of soda.

His official records include one liter of soda in 6.80 seconds, two liters in 18.45 seconds, and four liters in 29.64 seconds, along with a Guinness-listed record for drinking one liter of tomato sauce in 1 minute, 18 seconds.

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And there you have it! Eric Booker, professionally known as BadlandsChugs, will compete in this year’s Moxie Chugging Contest on Saturday, July 11th.

What are your thoughts on this? We’d love to hear from you! Feel free to join the conversation by messaging us on the app.

Here's the Top 20 Maine Craft Beers According to BeerAdvocate

Here is a list of the 20 highest rated beers from Maine breweries on the website, BeerAdvocate.

The list is dominated by three breweries- Allagash, Bissel Brothers, and Maine Beer Co. The IPA style is clearly the most popular, which is not surprising given recent beer trends.

Research comes from Beer Advocate's Maine page in July 2026.

Gallery Credit: Chris Sedenka