Brewer, Maine Police Turn Heads With Creative New Hiring Campaign

A reality TV-style recruitment video is showing a whole new side to the Brewer Police Department.

Reality TV  Shows One Side of Law Enforcement

There's no question that police officers have a tough job, risking their lives regularly to keep the peace in the community.

We see it play out on reality TV all the time, with police officers talking about their jobs while they're driving around town, participating in physical training, and interacting with the community.

READ MORE: Here's Why the Chamberlain Bridge is Much Wider in Brewer

But I wonder how many local police departments have thought about using that formula to recruit new officers?

We live in a video age. Reels,social media, Tiktok...it's the way we entertain ourselves and the way we learn.

Brewer, Maine Police Department Creates a Video to Recruit New Officers

And now the Brewer Police Department has taken that very 'reel' trend and created a video to tempt officer candidates to the city.

Sergeants Zachary Caron and Amy Nickerson talk about the job, and Assistant City Manager (and former Police Chief) Jason Moffitt touts the benefits of living in Brewer.

I love the video and hope that it brings some quality officer candidates to the department.

Police Recruitment Video Shows Brewer in a Whole New Light

But I have to admit, the night scenes in the cruiser made me look at Brewer in a different light.

I grew up in this town and, I'm sure, tend to take things for granted. Those night scenes from the point of view of the cruiser, with the business lights on Wilson Street, made Brewer seem bigger than expected.