Taylor Swift’s Signature to Be Featured on New Diet Coke ‘Sleek’ Can
Taylor Swift partnered with Diet Coke earlier this year and as part of the pairing, she and her music appear in commercials for the low-calorie soft drink. Now, the beverage brand has created a limited edition “Sleek Can,” which is longer and slimmer than the regular version, and features Swift’s autograph and a quote!
This can shape is similar to the thin canisters utilized by Red Bull.
In addition to Swift’s John Hancock, the can also boasts one of her quotes. It reads: “If you’re lucky enough to be different, don’t ever change.”
See it here.
It’s certainly an interesting way to package and market soda pop. Singers throughout the years have teamed up with Coke and its rival Pepsi. Everyone from Britney Spears to Michael Jackson to Beyonce has developed relationships with soda companies. But Swift’s relationship with Diet Coke feels unique. We’ve mentioned before that Diet Coke’s can colors are black, silver and red, and red is Swift’s signature shade, so the two seemed destined to unite.
Coke has utilized the “Sleek Can” packaging before so this is not a new convention. The autograph, however, is! That makes it a collectible item for Swift fans!