There was a time when I was a fairly avid golfer. And when you're passionate about the game, there's little that you don't about it, especially when it comes to knowing golfing greats like the legendary, Arnold Palmer. And there's no question that because of Palmer's extraordinary ability on the course that he made money--a lot of it. But at the age of 83, with a golfing career that ended long ago, he's still raking in the major dollars without having to tour. How?

You may or may not be familiar with a beverage that Arnold Palmer created on a whim back in the 1960's. It was a simple concoction that started a new beverage revolution. Of course it helps to have your face on the can.

ABC News tells the story: