Look Who’s Visiting the Q-106.5 Morning Show, Jared Fogle!
Over 15 years of being healthy, and losing over 200 pounds with Subway Sandwiches and excercise, Jared Fogle will make his second visit to the Q-106.5 Morning Show Today at 7:30am!
Fogle first came to media attention in April 1999, after Ryan Coleman, a former dormmate of Fogle, ran into him and hardly recognized him because of the lost weight, and wrote an article for Indiana Daily Student about Fogle’s weight loss. Men’s Health magazine confirmed the story and included the “Subway sandwich diet” in an article, “Stupid Diets. . . that Work!” According to the article, Fogle had become obese by eating junk food and not exercising. Switching to eating at Subway, he changed his eating habits there to include healthier choices and smaller portions free of fattening condiments such as mayonnaise, which was followed by his significant weight loss. A Chicago-area Subway franchisee took the idea to Subway’s Chicago advertising agency. The agency confirmed the story by visiting a Subway franchise near the Indiana University campus, where the staff identified him from his description. Subway’s marketing director expressed doubt that a fast food chain could successfully promote healthfulness as a marketing vehicle. The chain’s lawyers also expressed concern that there would be liability issues with promoting some sort of informal medical claim. As a test, they ran a regional ad campaign. The first spot aired on January 1, 2000, introducing Fogle and his story, complete with a disclaimer: “The Subway diet, combined with a lot of walking, worked for Jared. We’re not saying this is for everyone. You should check with your doctor before starting any diet program. But it worked for Jared, and you can hear how this morning at 7:35 on the Q-106.5 Morning Show!