JCPenney has had a tough year. First, they apologized to customers for revamping their stores nationwide. And now, the 100-year-old retailer is under fire for its latest TV commercial. Many believe it promotes bullying with its "the wrong clothes alienate you" theme.

After losing about six billion dollars in sales last year, JCPenney produced an ad apologizing for the revamp.

Now, the beleaguered company is under fire again with its latest ad campaign. The aim of the commercials seems to be helping your kids to be "cool." But critics say it emphasizes the isolation of peer pressure and encourages bullying. Will the company apologize again? Will they need to? Watch the video and judge for yourself!