Coca-Cola Uses Video Game to Encourage Recycling in Bangladesh [VIDEO]
This idea is marketing genius! Want to encourage people to recycle? Make plastic bottles their ticket to playing a cool new video game!
160 million people live in Bangladesh, with 15 million of them residing in the nation’s capital of Dhaka. Recycling is not a common practice in the country, which has environmentalists concerned. That’s a lot of bottles and cans!
So Coca-Cola came up with a brilliant idea to encourage recycling. They set up a video game on the streets of Dhaka. Payment to play? One plastic bottle. The results are impressive!