Go Behind the Scenes of Carrie Underwood’s Almay Shoot [Watch]
Carrie Underwood is the newest face of Almay and she’s letting fans see what went down behind the scenes of her campaign shoot. The Underwood faithful gets to see the singer shooting her commercial, looking fresh-faced and beautiful as the drugstore makeup brand’s Global Brand Ambassador.
Underwood embraces the Almay brand and the fact that it strives to enhance a woman’s natural beauty, without covering up her best facial assets. This is one of the main reasons Underwood signed on to work with them — because she believes in what they do.
In the video, the blonde singer says she loves “that Almay makes it super easy” to pick out makeup, which can sometimes be a daunting task for women. Underwood describes how the line only has a few shades of foundation to choose from instead of having to sift through “hundreds” of tones as she cozies up a couch in front of a fireplace.
“I love makeup,” Underwood gushed. “I always have. I love to play.” She mentioned that on random days off, she enjoys testing out products and experimenting with new colors and styles.
“I don’t think women need inspiration to be beautiful,” she said in the video. “I think women are beautiful. There’s so much about women that was just made to be appreciated.”
The ‘Blown Away’ songstress will represent all of Almay’s products and will appear globally in the company’s ads, from TV to social media and everything in between. This isn’t Underwood’s first time being the spokeswoman for a beauty product. She was previously a spokeswoman for Olay.
Beauty lines just love Underwood and the feeling seems to be mutual.