IKEA has found a great way to showcase their furniture, have some fun for Halloween, and pay tribute to a Stephen King classic film. Check out the journey of this little boy on his big wheel!

The ad is promoting late night shopping and does it with a fun Halloween twist. It's effective too because, as you watch the boy ride through the showroom, your eyes are constantly scanning what's around him, looking for the next Halloween treat. And, of course, while you're doing that you're also noticing all the cool furniture and lighting!

If you've ever seen the Stephen King movie 'The Shining,' starring Jack Nicholson, you'll instantly recognize the reference in this ad. If not, well, it's still a lot of fun!

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